Direct to Consumer Sales & Marketing Best Practices

March 25 | 9:30 AM (MT)

Farming and marketing share a lot in common, especially in best practices. In this session, educator Michele Thorne from the Good Meat Project will facilitate a marketing audit in real-time with the guest producer speaker, Justine Kougl of Native-owned MR Beef in Montana. This conversation will focus on the best marketing practices when bringing your meat to market, whether online, offline, or in person.

You will learn ways to reframe messaging that speaks directly to your target consumer, translate marketing initiatives into sales opportunities, optimize marketing resources, or find resources available at low to no cost.